Suzanne's Tips and Tales

Tips and Tales

The world of style and image is so often taken too seriously. Fashion, beauty and getting dressed in the morning should be a fun and confidence - building experience for men and women.

Our clothes, our behaviour and actions are an outward expression of our current self. Some hilarious moments are experienced and observed during the course of my day. Here I aim to bring those moments to life with updates on what’s hot and what’s not with my real-life tips & tales.

Past Tips and Tales

Eye to Eye contact Just been chatting to my favourite make-up artist Dominique Columb about my... Summer Nights - Bollywood Style Those who know me well will back me up on this one - I love the spangle and... Life in Colour Had the fantastic opportunity of working with the lovely Emily Woodrow, Sen... Personal style and image rules for men Do you look the Business? That's the question we fiesty lasses asked ... Style Tip : Posture Perfect Often, I’m asked what is the one thing that separates the stylish fro... Perfect Packing Excess baggage? I think not! A clear head, some versatile mix a... Suitcase Savvy If the thought of a summer holiday excites but the thought of packing fills... PR Photography - first impressions count Why PR photography? So you might not be famous enough to be snapped unfavo... Summer Lovin' on the longest day Wey hey.. it's the longest day here in the UK - more hours of sunlight and ... Summer Style Sensations Do you remember when Sienna Miller wore that gypsy skirt some 5 or more yea...

PR Photography - first impressions count

Why PR photography?

So you might not be famous enough to be snapped unfavourably by the paparazzi, yet your business and personal life depends on you looking the part.

Today, we judge on first impressions – wrongly or rightly! We are utilising a very primitive part of our brain to make judgements – something we have had to do for millennia as a natural warning and defence system against danger.

Nowadays, we have no need to run from the woolly mammoth and our instincts are required for different things.

Nonetheless, we still judge on first impressions and let’s face it, if our professional reputation relied on whether or not we were captured right on a photo, then that could spell ruin for some people.

In all business activities, there will be a need for the use of photography – especially if you want to build your profile, stay ahead of the competitor or make the most of all PR opportunities.

Just think about the times you may need a photographic image of yourself – website, promotional literature, brochures, press coverage, editorial and advertorial features, advertising, social networking websites – even dating websites.

The current style of posing in a studio in front of the camera is becoming as extinct as the dinosaur. Instead the trend is for a more relaxed image – one that reflects your personal or professional values, ethos and brand. It may capture the essence of your personality and character traits or some little known fact about you that makes you a wonderful human being.

You may want potential customers to regard you as friendly with hobbies and interests or you need an image that conveys an edgier message.

If you want to control the photography that finds itself in the media then you need a library of fabulous stock shots that you can offer to people – there is nothing worse than seeing an old happy snap that a press photographer once took, still being used 5 years down the line. Photography needs to be up-to-date! Maryanne Hawes can help you to do just that.

What do you wear is the next question? That’s where yours truly personal stylist Suzanne Jaya steps in. Between us, we will help you to be perceived in the right way that communicates your values and ethos and your business in a positive light.

And in an attempt to practice what I preach, here are some truly fabulous pictures that Maryanne shot – now I wonder what they say about me – answers on a postcard please!! Actually whoever comes up with the best assessment of me might get a prize.

Posted by Suzanne on 28th Jun 2010